Muslim Library

Consumer Behavior

  • Consumer Behavior

    The present book deals with various aspects of consumer behaviour, in addition to the study of consumer purchase decision and its major determinants. It is methodologically based on a practical application approach. A unique feature of this book is its adoption of a methodological framework integrating all marketing dimensions with consumer behaviour, theoretically and practically.

    Reveiwers: Muhammad AbdulRaoof

    Publisher: http://www.alukah.net - Al Alukah Website

    Source: http://www.islamhouse.com/p/345081

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    This is an exquisite collection of incidents from the life of the Prophet (Peace be upon Him), stories from our Islamic Heritage, and thought-provoking anecdotes from the life of the author. The aim of the book is to train the reader to enjoy living his life by practicing various self-development and inter-personal skills. What is so compelling and inspiring about this book is that, in order to highlight the benefit of using social skills, the author draws from the lives of the Prophet (Peace be upon Him) and his Companions. This book is both a practical systematic guide to self-improvement and a treasure trove of historical incidents. It increases self-awareness, whilst nurturing the soul and strengthening the spirit.

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    Source: http://www.islamhouse.com/p/308397

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    Source: http://www.islamhouse.com/p/373683

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    Source: http://www.islamhouse.com/p/320634

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    Translators: Abu Maryam Ismaeel Alarcon

    Source: http://www.islamhouse.com/p/51802

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    Source: http://www.islamhouse.com/p/1363

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