The present book deals with various aspects of consumer behaviour, in addition to the study of consumer purchase decision and its major determinants. It is methodologically based on a practical application approach. A unique feature of this book is its adoption of a methodological framework integrating all marketing dimensions with consumer behaviour, theoretically and practically.
Author: Khalid Aljuraisy
Reveiwers: Muhammad AbdulRaoof
Publisher: http://www.alukah.net - Al Alukah Website
Source: http://www.islamhouse.com/p/345081
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We introduce this book as a clear message and a reminder of the principles and fundamentals of Shariah which should not be absent from any Islamic movement drawn into committing itself, in all matters, to Shariah laws.
Author: Abdul-Malik al-Qasim
Source: http://www.islamhouse.com/p/264093
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The Sword of Allah: Khalid bin Al-Waleed: Khalid bin Al-Waleed was one of the greatest generals in history, and one of the greatest heroes of Islam. Besides him, Genghis Khan was the only other general to remain undefeated in his entire military life. This book was written by the late Lieutenant-General A.I. Akram of the Pakistan Army, in October 1969. The author learnt Arabic in order to draw on the earliest historical sources and he visited every one of Khalid's battlefields in order to draw analyses from the viewpoint of military strategy, including reconciling conflicting historians' accounts. The book was originally published by the Army Education Press, Rawalpindi, Pakistan and printed by Feroze Sons Publishers in Lahore, Pakistan. The excellence of the book was such that it has been translated from English into Arabic and is currently sold in bookshops throughout the Arab World.
Author: A. Akram
Source: http://www.islamhouse.com/p/61193
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A great book which explains the real beauty of Islam, by Dr Naji Ibrahim Arfaj.
Author: Naji Ibrahim al-Arfaj
Publisher: http://www.abctruth.net - ABC Truth Website
Source: http://www.islamhouse.com/p/222108
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How did the Quran Narrated the stories of the messengers and prophets from Adam to Muhammad, and the Quran had explained in detail the story of Jesus peace up on them.
Author: Munqith ibn Mahmood As-Saqqar
Reveiwers: Muhammad AbdulRaoof
Source: http://www.islamhouse.com/p/320525
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Islam recognizes family as a basic social unit. Along with the husband-wife relationship the Parent-child relationship is the most important one. To maintain any social relationship both parties must have some clear-cut Rights as well as obligations. The relationships are reciprocal. Duties of one side are the Rights of the other side. So in Parent-child relationship the Rights of parents are the obligations (duties) of the children and vice versa, the Rights of children are obligations (duties) of parents.
Reveiwers: Muhammad AbdulRaoof
Source: http://www.islamhouse.com/p/358848
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