The present book deals with various aspects of consumer behaviour, in addition to the study of consumer purchase decision and its major determinants. It is methodologically based on a practical application approach. A unique feature of this book is its adoption of a methodological framework integrating all marketing dimensions with consumer behaviour, theoretically and practically.
Author: Khalid Aljuraisy
Reveiwers: Muhammad AbdulRaoof
Publisher: http://www.alukah.net - Al Alukah Website
Source: http://www.islamhouse.com/p/345081
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In conveying the message of Islam to a non-Muslim, it is usually not sufficient to highlight only the positive nature of Islam. Most non-Muslims are not convinced about the truth of Islam because there are a few questions about Islam at the back of their minds that remain unanswered. This book will help non-Muslims to discover and know more common questions about Islam in more depth.
Author: Zakir Naik
Reveiwers: Muhammad AbdulRaoof
Source: http://www.islamhouse.com/p/314436
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Author: Muhammad Bin Ali Al-Arfaj
Publisher: http://www.dar-alsalam.com - Darussalam Publications Website
Source: http://www.islamhouse.com/p/69970
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This book talks about the life story of Muhammad, may Allah exalt his mention, and his beautiful manners. It also brings to light statements for contemporary figures in Western society, who spoke favorably of Prophet Muhammad, may Allah exalt his mention.
Author: AbdulRahman Bin Abdulkarim Al-Sheha
Translators: Abdur-Rahman Murad
Publisher: Islamic Propagation Office in Rabwah
Source: http://www.islamhouse.com/p/1385
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Happiness is a feeling that resides in the heart. It is characterized by peace of mind, tranquility, a sense of well-being, and a relaxed disposition. It comes as a result of proper behavior, both inward and outward, and is inspired by strong faith. This is attested to by the Qur’ân and Sunnah. Happy marriages are fundamental to a stable family and for personal well being. This book is specifically written for men so that inshallah they can have successful marriages.
Author: Ibrahim Bin Saleh Al-Humood
Reveiwers: Muhammad AbdulRaoof
Source: http://www.islamhouse.com/p/328748
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The Author, a well-known British lady writer tries to make the reader aware of the Islamic standard for an ideal husband and to encourage the husband to reach that standard as much as he wishes his wife to reach it as an ideal Muslim wife.
Author: Aisha Lemu
Reveiwers: Muhammad AbdulRaoof
Publisher: Islamic call and guidance centre in Abha: www.taweni.com
Source: http://www.islamhouse.com/p/378996
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