Muslim Library

Consumer Behavior

  • Consumer Behavior

    The present book deals with various aspects of consumer behaviour, in addition to the study of consumer purchase decision and its major determinants. It is methodologically based on a practical application approach. A unique feature of this book is its adoption of a methodological framework integrating all marketing dimensions with consumer behaviour, theoretically and practically.

    Reveiwers: Muhammad AbdulRaoof

    Publisher: http://www.alukah.net - Al Alukah Website

    Source: http://www.islamhouse.com/p/345081

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    The Islamic definition of Bid’ah: Imaam Ash-Shaafi’i, may Allah have mercy upon him, said: “A Bid’ah is anything that has no basis in the Qur’aan, Sunnah or sayings of any of the companions.” Ibn Al-Jawzi, may Allah have mercy upon him, said: “A Bid’ah is any form of worship that did not exist (at the time of the Prophet sallallaahu ‘alayhi wa sallam and his companions) then later it was innovated.” Ibn Rajab, may Allah have mercy upon him, said: “A Bid’ah is any form of worship which has no basis in the Sharee’ah which would warrant its legislation.”

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