The present book deals with various aspects of consumer behaviour, in addition to the study of consumer purchase decision and its major determinants. It is methodologically based on a practical application approach. A unique feature of this book is its adoption of a methodological framework integrating all marketing dimensions with consumer behaviour, theoretically and practically.
Author: Khalid Aljuraisy
Reveiwers: Muhammad AbdulRaoof
Publisher: http://www.alukah.net - Al Alukah Website
Source: http://www.islamhouse.com/p/345081
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The true Islamic personality of the Muslim woman as defined by the Quran and Sunnah offers the reader a comprehensive overview of the woman's place in the Islamic scheme of things, and many roles which a woman may play throughout her life - daughter, wife, mother and friends - are explored in details.
Author: Muhammad Ali Al-Hashemi
Publisher: International Islamic Publishing House
Source: http://www.islamhouse.com/p/185386
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Islam is the universal religion, in this comparative study between Islam and Christianity, the reader will notice the tolerant approach of Islam toward other revealed religions.
Author: Ulfat Aziz-us-Samad
Reveiwers: Muhammad AbdulRaoof
Source: http://www.islamhouse.com/p/333580
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This booklet tells us in a simple way about Prophet Muhammad PBUH’s birth, youth, marriage and the Prophethood. It also tells us about the new era mankind entered by the advent of Islam.
Reveiwers: Muhammad AbdulRaoof
Publisher: International Islamic Publishing House
Source: http://www.islamhouse.com/p/313868
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A very important series begins on the list today, concerned with the subject of al-Jannah and an-Naar - the Paradise and the Hell-Fire. One of these two will be the end destination; moreover the eternal abode, for each and every one of us. Therefore it is crucial for us to reflect on what Allah has prepared for mankind - for those who are obedient and recognise His favours, and for those who reject His sins and rebel against Him.
Author: Omar Bin Sulaiman Al-Ashqar
Reveiwers: Muhammad AbdulRaoof
Source: http://www.islamhouse.com/p/336354
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This book follow the Adadith (prophet sayings) in an attempt to trace their miraculous nature from a scientific perspective so as to pave the Sunnah's way into the hearts of Muslims and non-Muslims as well.
Author: Zaqlol El-Naggar
Publisher: Al-Falah Foundation, Translation, Publication and Distribution
Source: http://www.islamhouse.com/p/51805
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