The present book deals with various aspects of consumer behaviour, in addition to the study of consumer purchase decision and its major determinants. It is methodologically based on a practical application approach. A unique feature of this book is its adoption of a methodological framework integrating all marketing dimensions with consumer behaviour, theoretically and practically.
Author: Khalid Aljuraisy
Reveiwers: Muhammad AbdulRaoof
Publisher: http://www.alukah.net - Al Alukah Website
Source: http://www.islamhouse.com/p/345081
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The author refers to the Quranic verses and Ahadith by interpreting them in a very simple and comprehensible style, and also brings to light the true status of all the unlawful customs and rituals which are commonly practiced in the society and are detrimental to the faith of Tauhid. Tauhid (Oneness of Allah) is the basis of the Islamic religion.
Author: Shah Ismail Shaheed
Publisher: http://www.dar-alsalam.com - Darussalam Publications Website
Source: http://www.islamhouse.com/p/51908
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This booklet will Insha’Allah, comprehensively answer these baffling questions and dispel many doubts on the subject like why Allah created Shaytan and why Shaytan was granted his request to remain alive until the Day of Judgement. This booklet will also elaborate upon Aqeedah points that are learnt from the disgraceful story of Shaytan’s failure and from the grievous stories of those who fell into his traps from the nations past. The last part of this booklet focuses on the means prescribed in the Qur’aan and the Sunnah to dispel Shaytan and protect ourselves and our homes from him.
Author: Shuwana Abdul-Azeez
Reveiwers: Muhammad AbdulRaoof
Publisher: A website Quran and Sunnah : http://www.qsep.com
Source: http://www.islamhouse.com/p/373681
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An overview of the rites of Hajj, Umrah, and Ziyaarah in the light of Quran and Sunnah.
Author: Muhammad ibn Saleh al-Othaimeen
Source: http://www.islamhouse.com/p/1375
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A very important book talks about some misconceptions about Islam such as: allowing husbands to beat their wives, punishments by Islam for the criminals, not allowing religious freedom which is considered intolerance, prohibiting music, and terrorism in the name of jihad.
Source: http://www.islamhouse.com/p/318422
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The Sword of Allah: Khalid bin Al-Waleed: Khalid bin Al-Waleed was one of the greatest generals in history, and one of the greatest heroes of Islam. Besides him, Genghis Khan was the only other general to remain undefeated in his entire military life. This book was written by the late Lieutenant-General A.I. Akram of the Pakistan Army, in October 1969. The author learnt Arabic in order to draw on the earliest historical sources and he visited every one of Khalid's battlefields in order to draw analyses from the viewpoint of military strategy, including reconciling conflicting historians' accounts. The book was originally published by the Army Education Press, Rawalpindi, Pakistan and printed by Feroze Sons Publishers in Lahore, Pakistan. The excellence of the book was such that it has been translated from English into Arabic and is currently sold in bookshops throughout the Arab World.
Author: A. Akram
Source: http://www.islamhouse.com/p/61193
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