The present book deals with various aspects of consumer behaviour, in addition to the study of consumer purchase decision and its major determinants. It is methodologically based on a practical application approach. A unique feature of this book is its adoption of a methodological framework integrating all marketing dimensions with consumer behaviour, theoretically and practically.
Author: Khalid Aljuraisy
Reveiwers: Muhammad AbdulRaoof
Publisher: http://www.alukah.net - Al Alukah Website
Source: http://www.islamhouse.com/p/345081
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This booklet will open before you a new dimension of thinking, and will enable you to realize the importance of your role as a human being in this universe, to help you understand the relationship between you and your Creator, God Almighty Allah. It presents Islam to you in a clear way, and provides straightforward answers to many questions about Islam and its credibility.
Author: Mahmoud Reda Morad Abu Romaisah
Reveiwers: Muhammad AbdulRaoof
Publisher: International Islamic Publishing House
Source: http://www.islamhouse.com/p/308007
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The Choice - Islam and Christianity: Two Volumes, By Ahmed Deedat, An excellent book discussing Islam and Christianity in the light of Holy Quran and the Sunnah.
Author: Ahmed Deedat
Source: http://www.islamhouse.com/p/89151
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The conflict between truth and falsehood is ongoing and will last as long as this world remains. The fact that some groups among the Ummah of Muhammad (peace and blessings of Allah be upon him) are following the people of falsehood.
Author: Muhammad Salih Al-Munajjid
Publisher: http://www.islamqa.com - Islam : Question & Answer Website
Source: http://www.islamhouse.com/p/204498
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An article explains why the Muslims abide by the prohibition of usury while the Jewish and Christian secularists are calling to to affirm it. A glimpse at some texts from the Quran and the Sunnah which severely warn against the taking of interest. Interest and Usury in the Bible (Judaism and Christianity) and according to early thinkers. An article explains how something so despised such as interest could be justified and even institutionalized as a standard. The various ways in which thinkers in the past have tried to conjure explanations for the existence of interest. The various ways in which interest has harmed society. The devastating ills of interest on an international level. An Islamic solution to the interest model, and how economy can still thrive without interest.
Author: Jamaal Zarabozo
Publisher: A website Islam Religion www.islamreligion.com
Source: http://www.islamhouse.com/p/190075
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The author said in the introduction, “I write this book to invite people to the religion of Allaah … I briefly explained herein the story of the creation of the Universe, the creation of man and how he was favoured by sending Messengers to him and situation of past religions. I afterwards made an introduction to Islaam as per its meaning and pillars. So, whoever is looking for guidance will find its evidences therein, whoever is looking for salvation may find that I have explained the way to it in this book, whoever desires to follow the track of the Prophets, Messengers and righteous people will find their path herein while those who turn away from their way only befools themselves and take to the straying path. It is a matter of fact that adherents of each religion call others to it and believe that truth only abide in their religion … Thousands of those who embraced Islaam have testified that they did not know real life until after they embraced Islaam and that they did never tasted happiness except under the shade of Islaam. Since it is a fact that every human being looks for happiness, peace of mind and truth, I prepare this work to help them achieve that. I pray that Allaah makes this work purely for His sake and let it be well-accepted and make it one of those righteous deeds that will benefit its doer in this world and the next.”
Author: Muhammad ibn Abdullah as-Saheem
Translators: AbdulRafe Adyoyl Emam
Publisher: A website Islamic Library www.islamicbook.ws
Source: http://www.islamhouse.com/p/255758
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