The present book deals with various aspects of consumer behaviour, in addition to the study of consumer purchase decision and its major determinants. It is methodologically based on a practical application approach. A unique feature of this book is its adoption of a methodological framework integrating all marketing dimensions with consumer behaviour, theoretically and practically.
Author: Khalid Aljuraisy
Reveiwers: Muhammad AbdulRaoof
Publisher: http://www.alukah.net - Al Alukah Website
Source: http://www.islamhouse.com/p/345081
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Prophet Muhammad –pbuh- said: (All mankind are mistaker, and the best mistakers are those who make repentance) narrated by Al-Turmuthe. This booklet is small in size yet it is great in value. It shows the reality of repentance and the way leading to it.
Publisher: Daar Al-Watan
Source: http://www.islamhouse.com/p/1321
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The author said in its introduction, "Nothing offends more the Christians than to cast doubt about the doctrine of the Trinity, the fountainhead of their faith. Since I grew up as a Christian, I know by heart that it will surely injure a devout follower of Christianity something he knew as true. But to lend a blind eye when I know better is far from righteousness since I am bound by the God's Commandments to guide those mislead by the false doctrine. It is a basic right of every individual to know the truth that will lead him to the right path.
Source: http://www.islamhouse.com/p/322142
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Lessons on Fasting, Taraweeh & zakaat: contains numerous beneficial points. Itis divided up into eight sections, which were designed to serve as lessons on distinct topics commonly talked about during the month of Ramadan.
Author: Muhammad ibn Saleh al-Othaimeen
Translators: Abu Maryam Ismaeel Alarcon
Source: http://www.islamhouse.com/p/53897
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An interesting book contains more than eighty means of da'wah in different fields of our life such as da'wah at home, masjed, school and work in addition to various means of da'wah. These books teach us that we should not confine da'wah to masjed but it should far exceed it to include all life's fields. Based on these means of da'wah, we can direct da'wah to everyone by easy ways. We should know that da'wah is a responsibility of every Muslim, the issue which encourages us to use these means efficiently.
Source: http://www.islamhouse.com/p/319751
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At a time in which the Muslims are beset with trials from every periphery and within, comes this heartening book rooted in the commandments of Allah (swt), the Sunnah and the excellent guidance and examples of the Muslims that have come before us. Don't Be Sad is an absolute must-read for all people. It is full of practical advice on how to replace sadness with a pragmatic and ultimately satisfying Islamic outlook on life. It exposes to the modern reader how Islam teaches us to deal with the tests and tribulations of this world.
Author: Aaed ibn Abdullah al-Qarni
Translators: Faisal ibn Muhammad Shafeeq
Publisher: International Islamic Publishing House
Source: http://www.islamhouse.com/p/51731
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