The present book deals with various aspects of consumer behaviour, in addition to the study of consumer purchase decision and its major determinants. It is methodologically based on a practical application approach. A unique feature of this book is its adoption of a methodological framework integrating all marketing dimensions with consumer behaviour, theoretically and practically.
Author: Khalid Aljuraisy
Reveiwers: Muhammad AbdulRaoof
Publisher: http://www.alukah.net - Al Alukah Website
Source: http://www.islamhouse.com/p/345081
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Undoubtedly, the heart leans towards those who are kind and gentle. It was said a long time ago: "Make your face happy and your words gentle, and you will be more beloved to the people than those who give them a gift". The one calling to the religion of Islam and dealing with other people has the utmost need to gather the people around him, and cause their hearts to lean towards him so that they will listen to him. Adorning himself with kindness and gentleness helps to achieve that goal with the grace of Allah.
Source: http://www.islamhouse.com/p/289146
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A book shows the importance of these ten days and the excellence of deeds in them.
Author: Muhammad Salih Al-Munajjid
Publisher: Islamic Propagation Office in Rabwah
Source: http://www.islamhouse.com/p/1355
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This is the translation of an extremely important book by the eminent scholar Ash-Shaikh Salih Aal-Shaikh. In it are essential guidelines from the Sunnah and the example of the sahabah, on how a Muslim should think and behave in situations of tribulations, trials or calamities.
Author: Saalih Bin Abdulaziz Aal-ish-Sheikh
Reveiwers: Muhammad AbdulRaoof
Translators: Shuwana Abdul-Azeez
Publisher: A website Quran and Sunnah : http://www.qsep.com
Source: http://www.islamhouse.com/p/371007
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It is the victory of the Jews, notwithstanding that they are a small group, over the Muslim ’ummah in four successive wars. The Arab Muslims whom these defeats have affected concur about the indispensability of concluding peace and compromise with the Jews, saying that there is no alternative before them and offering the excuse that the Jews are helped by the Western nations and America while the Muslims have no power and authority in their favour. And after having extended their hands for compromise with the Jews some of the Arabs have in fact concluded treaties with them calling these Peace Treaties. Since these treaties contain conditions that are invalid, more harmful and graver than defeats in the wars, and since people are asking about what should the Muslims' attitude be towards the Jews and towards the Peace Treaties that have been concluded, and because Allah Subhânahu wa Ta‘âlâ has taken a ovenant of those who are given knowledge to elucidate and not to conceal anything, I have liked to write briefly about the attitude which, according to sharî‘ah, the members of the Islamic ’ummah should adopt towards these treaties they call Peace Treaties.
Author: Abdur-Rahman Abdul-Khaliq
Publisher: http://www.salafi.net - Salafi Website
Source: http://www.islamhouse.com/p/51815
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A very important book talks about some misconceptions about Islam such as: 1- Polygamy. 2- Women are oppressed by Islam. 3- Double standard in marriage. 4- Divorce is easy in islam. 5- Divorce is only the man’s right. 6- Hijab. 7- Double standard in inheritance. 8- Two women are equal oto one man. 9- Islam was spread by sword.
Source: http://www.islamhouse.com/p/318737
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