The present book deals with various aspects of consumer behaviour, in addition to the study of consumer purchase decision and its major determinants. It is methodologically based on a practical application approach. A unique feature of this book is its adoption of a methodological framework integrating all marketing dimensions with consumer behaviour, theoretically and practically.
Author: Khalid Aljuraisy
Reveiwers: Muhammad AbdulRaoof
Publisher: http://www.alukah.net - Al Alukah Website
Source: http://www.islamhouse.com/p/345081
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All of us interact with people to some degree or another. The Dawah Training Program by Dr. Bilal Philips gives us the tools we need to turn our interactions into fruitful opportunities for Dawah. Starting from the legal ruling of Dawah and taking us through various Dawah techniques, Dr. Bilal Philips presents a comprehensive course enlightening the listener to the appropriate means and methodology of presenting the beautiful religion of Islam to people from various backgrounds.
Author: Abu Ameenah Bilal Philips
Reveiwers: Muhammad AbdulRaoof
Source: http://www.islamhouse.com/p/339167
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The book contains detailed information and descriptions that show how the Bible was changed and tampered with over the past two millennia. The account and the discussions presented are based on, and collected from, the writings of Christian authors, the Church and the Bible. By Misha'al ibn Abdullah
Source: http://www.islamhouse.com/p/193556
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Islam is the universal religion, in this comparative study between Islam and Christianity, the reader will notice the tolerant approach of Islam toward other revealed religions.
Author: Ulfat Aziz-us-Samad
Reveiwers: Muhammad AbdulRaoof
Source: http://www.islamhouse.com/p/333580
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The ideal Muslim woman and her relationship with her husband.
Publisher: Al-Haramain Foundation
Source: http://www.islamhouse.com/p/1291
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A look at what Judeo-Christian scholars say about the authenticity and preservation of the Old Testament.
Author: Munqith ibn Mahmood As-Saqqar
Reveiwers: Muhammad AbdulRaoof
Source: http://www.islamhouse.com/p/320523
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