The present book deals with various aspects of consumer behaviour, in addition to the study of consumer purchase decision and its major determinants. It is methodologically based on a practical application approach. A unique feature of this book is its adoption of a methodological framework integrating all marketing dimensions with consumer behaviour, theoretically and practically.
Author: Khalid Aljuraisy
Reveiwers: Muhammad AbdulRaoof
Publisher: http://www.alukah.net - Al Alukah Website
Source: http://www.islamhouse.com/p/345081
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This book is to be seen as a modest attempt, a small but significant and sincere contribution, to the input of materials pertaining to Islam which set to curb and eventually uproot evil and establish righteousness, so that people are helped in clinging to the only way that affords them safety from the Fire, and brings them closer to Allah with a submission to his will that is borne of easiness as a result based on correct knowledge and understanding.
Author: Abu Al-Muntasir Bin Muhar Ali
Reveiwers: Muhammad AbdulRaoof
Source: http://www.islamhouse.com/p/339179
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Is it true that mankind today has reached such a level of progress that they have no need of the Messengers and their teachings? Are humans capable today of guiding themselves without referring to the methods set out by the Messengers? This comprehensive work which is full of clear proofs and evidences from the pure teachings of Islam, is an essential reading for all Muslims and seekers of truth.
Author: Omar Bin Sulaiman Al-Ashqar
Reveiwers: Muhammad AbdulRaoof
Source: http://www.islamhouse.com/p/336333
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Muhammad Pocket Guide is one of the most comprehensive and summarized pictorial books about the prophet of Islam Muhammad (peace be upon him). It provides a broad biography and summarized information about Muhammad such as his character and personal details. In addition, it provides a broad overview about his teachings and main events in his life. It is specially written for those who would like to get brief information about the founder of the Islamic religion and his teachings from Islamic authentic sources. It can be a useful tool to help understand the Islamic teachings, tradition and culture. Hence, it promotes understanding, tolerance, coexistence, and social harmony among people of different races, faiths and cultures.
Source: http://www.islamhouse.com/p/384326
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The Choice - Islam and Christianity: Two Volumes, By Ahmed Deedat, An excellent book discussing Islam and Christianity in the light of Holy Quran and the Sunnah.
Author: Ahmed Deedat
Source: http://www.islamhouse.com/p/89151
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Allah had sent to every nation a messenger or a prophet to call them to worship Allah alone and abandoning the worship of other things.
Author: Saleh Bin Fawzaan al-Fawzaan
Reveiwers: Muhammad AbdulRaoof
Translators: Shuwana Abdul-Azeez
Publisher: A website Quran and Sunnah : http://www.qsep.com
Source: http://www.islamhouse.com/p/371009
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