The present book deals with various aspects of consumer behaviour, in addition to the study of consumer purchase decision and its major determinants. It is methodologically based on a practical application approach. A unique feature of this book is its adoption of a methodological framework integrating all marketing dimensions with consumer behaviour, theoretically and practically.
Author: Khalid Aljuraisy
Reveiwers: Muhammad AbdulRaoof
Publisher: http://www.alukah.net - Al Alukah Website
Source: http://www.islamhouse.com/p/345081
Download:
Most people agree to the fact that Allah’s (God’s) Word cannot be contradictory. What He spoke about Himself must be true. He made Himself known as The Creator, The One, The Originator, and The Provider. He is the First, nothing is before Him; The Last, nothing is after Him; The Most High, nothing is above Him; The Most Near, nothing is beyond His reach, and He encompasses everything while He is above heavens, distinct and separate from His creatures. Great in His Majesty and Honor, Most Merciful, Severe in Punishment, All-Knower, Most Compassionate, All-Wise, and All-Just; Most Perfect in all of His Names and Attributes. He does not beget, nor is He begotten. There is no equal to Him, and there is nothing like unto him, and thus He alone deserves to be worshipped. In essence, the religion as revealed1 to nations before us and to mankind up to the Day of Resurrection, calls for the worship of none but God (Allah).
Author: Dr. Saleh As-Saleh
Reveiwers: Muhammad AbdulRaoof
Source: http://www.islamhouse.com/p/318525
Download:
Undoubtedly, the heart leans towards those who are kind and gentle. It was said a long time ago: "Make your face happy and your words gentle, and you will be more beloved to the people than those who give them a gift". The one calling to the religion of Islam and dealing with other people has the utmost need to gather the people around him, and cause their hearts to lean towards him so that they will listen to him. Adorning himself with kindness and gentleness helps to achieve that goal with the grace of Allah.
Source: http://www.islamhouse.com/p/289146
Download:
An incisive, thoroughly research and above all informative discourse on the subject of Prophet Muhammad in the Bible.
Author: Kais Al-Kalby
Source: http://www.islamhouse.com/p/51912
Download:
At a time in which the Muslims are beset with trials from every periphery and within, comes this heartening book rooted in the commandments of Allah (swt), the Sunnah and the excellent guidance and examples of the Muslims that have come before us. Don't Be Sad is an absolute must-read for all people. It is full of practical advice on how to replace sadness with a pragmatic and ultimately satisfying Islamic outlook on life. It exposes to the modern reader how Islam teaches us to deal with the tests and tribulations of this world.
Author: Aaed ibn Abdullah al-Qarni
Translators: Faisal ibn Muhammad Shafeeq
Publisher: International Islamic Publishing House
Source: http://www.islamhouse.com/p/51731
Download:
This book addresses an important subject, The only way to achieve true happiness is Islam and call for the faith in Allah and His angels, His Books, His Messengers, the Last Day, and destiny.
Author: AbdulRahman Bin Abdulkarim Al-Sheha
Publisher: http://www.islamland.com - Islam Land Website
Source: http://www.islamhouse.com/p/261378
Download: