The present book deals with various aspects of consumer behaviour, in addition to the study of consumer purchase decision and its major determinants. It is methodologically based on a practical application approach. A unique feature of this book is its adoption of a methodological framework integrating all marketing dimensions with consumer behaviour, theoretically and practically.
Author: Khalid Aljuraisy
Reveiwers: Muhammad AbdulRaoof
Publisher: http://www.alukah.net - Al Alukah Website
Source: http://www.islamhouse.com/p/345081
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With the advent of another Ramadan, a mixture of feelings overwhelm the hearts of Muslims all over the world. The hearts are full of hope, based on trithful promises and glad tidings given by Allah and his Messenger, of great bounties and endless bliss.
Author: Abdul Kareem Awwad
Reveiwers: Muhammad AbdulRaoof
Source: http://www.islamhouse.com/p/318532
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I will raise them up a prophet from among their brethren, like unto thee, and will put my words in his mouth; and he shall speak unto them all that I shall command him. Upon whom to these characteristics of the awaited prophet apply? Upon Jesus or Muhammad (peace be upon them). This book examines these prophecies in a very logical and scientific method.
Author: Jamal Badawi
Reveiwers: Muhammad AbdulRaoof
Source: http://www.islamhouse.com/p/320540
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Concise examination of the Christian texts as well as the Islamic perspective of the purpose and message of Jesus
Author: Rashaad Abdul-Muhaiman
Publisher: El-Haqq Islamic Resource Center
Source: http://www.islamhouse.com/p/1367
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This is an exquisite collection of incidents from the life of the Prophet (Peace be upon Him), stories from our Islamic Heritage, and thought-provoking anecdotes from the life of the author. The aim of the book is to train the reader to enjoy living his life by practicing various self-development and inter-personal skills. What is so compelling and inspiring about this book is that, in order to highlight the benefit of using social skills, the author draws from the lives of the Prophet (Peace be upon Him) and his Companions. This book is both a practical systematic guide to self-improvement and a treasure trove of historical incidents. It increases self-awareness, whilst nurturing the soul and strengthening the spirit.
Author: Muhammad Bin AbdulRahman Al-Areefi
Reveiwers: Muhammad AbdulRaoof
Source: http://www.islamhouse.com/p/308397
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The author refers to the Quranic verses and Ahadith by interpreting them in a very simple and comprehensible style, and also brings to light the true status of all the unlawful customs and rituals which are commonly practiced in the society and are detrimental to the faith of Tauhid. Tauhid (Oneness of Allah) is the basis of the Islamic religion.
Author: Shah Ismail Shaheed
Publisher: http://www.dar-alsalam.com - Darussalam Publications Website
Source: http://www.islamhouse.com/p/51908
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