Muslim Library

Consumer Behavior

  • Consumer Behavior

    The present book deals with various aspects of consumer behaviour, in addition to the study of consumer purchase decision and its major determinants. It is methodologically based on a practical application approach. A unique feature of this book is its adoption of a methodological framework integrating all marketing dimensions with consumer behaviour, theoretically and practically.

    Reveiwers: Muhammad AbdulRaoof

    Publisher: http://www.alukah.net - Al Alukah Website

    Source: http://www.islamhouse.com/p/345081

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Random books

  • The Call for the Unity of Religions: A False and Dangerous Call

    Dr. Saleh As-Saleh said in the beginning of the book, "We hear nowadays a strange call by organized groups involving some Christians, Jews, and “Muslim” intellectuals calling for “wihdatul adyaan”. They claim that these three religions stand for the same belief that there is One God and should unite in their call for the implementation of great moral values. Some of those involved call for the establishment of centers containing churches, synagogues, and masaajid side by side, and printing the Qur’an, the Bible, and the Torah in one binding, etc. In the name of defending Islam against political and media distortions in the West, some organizations are compromising the basics of the Islamic creed through what is called “Bridging the Faiths.” This is a very dangerous call because it mixes the truth with falsehood and thus practically implies the elimination of the truth perfected in the deen of Islam. The Christians and Jews want the Muslims to be like them. That is why they support this deceptive call for “unity”.

    Publisher: http://understand-islam.net - Understand Islam Website

    Source: http://www.islamhouse.com/p/353522

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  • Is the New Testament God’s word?

    This book is aims to prove that the New Testament is not God’s Word through some chapters as: nullifying the attribution of the Gospels and Epistles to the disciples, ancient pagan sources of the New Testament, the Gospel of Christ (PBUH), the documentation and the canonism of the New Testament, the Gospels’ errors, alterations in the New Testament, the contradictions of the Gospels, the legislative and the ethical impact of the New Testament.

    Reveiwers: Abu Adham Osama Omara

    Publisher: http://www.saaid.net - Saaid Al Fawaed Website

    Source: http://www.islamhouse.com/p/311738

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  • Night Prayer in Ramadan

    A most rewarding and fulfilling part of a Muslim's worship are those blessed moments that he spends praying in the depth of the night, privately addressing his Great Lord, sincerely glorifying Him, humbly imploring Him - beseeching His forgiveness and asking Him for favors. The voluntary "night prayer", or qiyaam, is indispensable for a person's moral, spiritual, and physical welfare. Yet, it is greatly misunderstood and largely neglected by most Muslims

    Translators: Abu Maryam Ismaeel Alarcon

    Source: http://www.islamhouse.com/p/51799

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  • Time management from Islamic and Administrative perspective

    Time management from Islamic and Administrative perspective

    Translators: Muhammad Atif Mujahid Muhammad

    Publisher: Al-Juraisi Foundation - http://www.alukah.net - Al Alukah Website

    Source: http://www.islamhouse.com/p/166716

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  • Islam Is Your Birthright

    Each person is born in a religious environment that is not of his/her own choice. From the very beginning of human existence in this world, they are assigned the religion of their family or the ideology of the state. By the time individuals reach their teens they usually accept the beliefs of their parents or that of their particular society. However, when some people mature and are exposed to other beliefs and ideologies, they begin to question the validity of their own beliefs, and search for the truth.

    Reveiwers: Abu Ameenah Bilal Philips

    Source: http://www.islamhouse.com/p/51735

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